SEO Tools for Increasing Organic Traffic

Search engine optimization (SEO) encompasses various organic website optimization techniques that aim to boost ranking in search engines like Google and Bing. By leveraging data-driven SEO tools to inform strategy, websites can gain visibility and free traffic from search. This guide explores the most popular SEO tools available to analyze sites, track keyword rankings, perform competitor analysis, automate link building, identify optimization opportunities, and ultimately drive more organic visitors.

Why Organic Traffic Matters

Paid search ads provide quick returns, but developing strong organic search traffic sources yields long term gains including:

  • Authoritative industry positioning – Ranking well reflects relevance and authority to searchers.
  • Compounding returns – SEO delivers exponential ROI over time as content attracts links and traffic grows.
  • Significant volume – 50% of clicks go to the top 3 listings, 94% to page 1. High rankings mean more eyeballs.
  • Visitor quality – Organic visitors drive 35% higher conversions than other sources. They arrive more informed and ready to engage.
  • Brand building – Appearing prominently for industry keywords establishes domain authority and awareness.
  • Cost savings – Organic growth reduces paid acquisition costs and lowers overhead over time.

By using data-driven SEO tools strategically to climb rankings sustainably, websites gain measurable impact and value.

SEO Tools to Inform Strategy

These essential tools provide Site Audit data revealing opportunities to pursue via SEO campaigns:

Google Search Console – Free tool displays performance data about your site in Google including indexed pages, top queries driving traffic, links, and manual actions impacting rankings.

Google Analytics – Provides insight into site search traffic sources, landing pages, conversions and related KPIs to optimize. Integrates with Search Console.

Semrush – Comprehensive competitive site auditing suite covering rankings, links, display ads, organic and paid keywords, traffic analytics, optimization opportunities and more.

Ahrefs – Robust SEO crawler quantifying backlinks, broken links, earned keywords and traffic estimates. Filters data by source credibility metrics and analyzes competitors.

Moz Pro – Long trusted tool reporting on page authority, spam score, site crawling issues, followed links, link metrics, rank tracking and actionable optimizations.

Consistently reviewing reports from these tools provides strategic direction for SEO campaigns and generating content around valuable opportunities.

Keyword Tracking Tools

Monitoring keyword rankings reveals SEO progress and shows which terms send traffic for doubling down on content production and optimizations for the best converters. Popular keyword tools include:

Google Search Console – Shows rankings and impressions for search queries that brought users to your site helping demonstrate optimization impact.

Semrush– Tracks current keyword rankings and estimates traffic driven by keywords. Uncovers competitor ranking data.

Ahrefs – Provides keyword ranking and difficulty data plus search volume and traffic estimates for benchmarking and ID of optimization targets.

Moz Keyword Explorer – Useful for keyword discovery based on topical relevance and search volume using predictive analytics technology. Provides rank tracking.

Übersuggest – Generates large keyword lists by root term using an algorithm analyzing Google autocomplete recommendations. Quantifies difficulty and competitiveness.

Regular rank tracking demonstrates SEO traction and informs investment of resources into ranking for the best keywords over time.

Link Analysis Tools

Link profile analysis reveals toxic backlinks to disavow and opportunities to build links for rankings boosts. Link analysis tools include:

Ahrefs – Shows where your backlinks come from along with metrics like domain authority and trust flow. Track links over time.

Semrush – Identifies referring domains sending links, quantifies toxicity via poor quality indicators, and surfaces productive link building avenues.

Majestic – Provides trust flow and citation flow metrics to gauge site reputation and identify influential websites to pursue backlinks from for maximum rankings benefit.

Moz Link Explorer – Displays link metrics helpful for outreach like Domain Authority, Spam Score, and Followed vs. Nofollowed links from referring domains.

Google Search Console – Indicates toxic links identified by Google to consider disavowing. Shows other sites featuring your links.

Monitor backlink reports routinely to cultivate higher authority links, prune risky ones, and assess link velocities from campaigns.

Competitor Keyword Research Tools

Uncovering the terms driving traffic and conversions for rivals helps find additional keyword opportunities. Useful intel-gathering tools include:

Semrush – Shows which keywords your competitors rank for as well as estimated search traffic those terms drive to their site over time.

Ahrefs – Provides data on a competitor’s entire backlink profile including referring domains, anchor text uses, trust flow metrics and actionable link prospects.

BuzzSumo – Analyzes which specific articles from competitors have gained the most social traction to uncover high-performing content formats to emulate.

Alexa – Displays engagement metrics regarding bounce rates, pages per visit and average time on site for benchmarking and best practice identification.

SimilarWeb – Reveals the highest traffic sources for rival websites illuminating additional channel and partnership ops. Surfaces site visitor demographics.

Leveraging competitor data helps you emulate their winning formulas while also capitalizing on gaps where they aren’t focusing resources.

Link Building Tools

An essential component of executing SEO strategies involves outreach to earn high quality backlinks from authority sites. Tools that assist with outreach include:

Pitchbox – Features templates and tracks outreach to automate sending personalized and targeted emails requesting backlinks at scale. Integrates with Gmail.

GroupHigh – 10x faster way to build relationships through personalized, automated chat outreach then following up via email. Fosters relationships.

Ninjaoutreach – Features include finding sites to reach out to, CRM-style inbox, templates focused on conversion through personalization, and analytics on outreach performance.

PitchMe for Chrome – This extension integrates with Gmail to track email outreach. It enables following up automatically and provides read status when contacts open emails.

**Mailshake **– Connects with Gmail for streamlined email outreach. Features templates while still allowing personalization. Provides metrics on open and response rates.

Leveraging such link building tools aids with streamlining high-volume outreach while still ensuring each contact receives a personalized pitch. This positions links as a win-win value-add.

SEO Plagiarism Checking Software

Creating truly original content is key to sustainable SEO success. Check for inadvertent copying before publishing using tools like:

Copyscape – Scans web pages against over 40 billion indexed pages to uncover duplicate text issues and plagiarized content risks.

Plagiarisma – Quick online web app compares content against 15+ billion web pages showing similarity percentage and highlighting areas of overlap for rewriting. Very fast results.

PlagScan – Uploads documents for automated plagiarism detection against over 40 billion web sources reporting duplicate text. Offers a free trial.

Quetext – Tests content against over 40 billion pages including Wikipedia and video sites. Downloads reports with cited sources and rewrite suggestions for flagged areas.

PlagiarismChecker – Checks web pages and documents for plagiarism from range of sources like websites, academic repositories and journals to avoid copying.

These powerful tools quickly ensure you haven’t inadvertently duplicated existing content before publishing new articles on your site. Unique value earns links.

All-in-One SEO Tools

Rather than utilizing a mix of software, all-in-one SEO tools combine multiple capabilities for streamlined workflow:

SEO Site Checkup analyzes pages for optimization best practices with action plans for issues like slow load speeds, broken links, meta tag problems. Offers rank tracking. Integrates with Slack, Trello, PPC tools.

Ahrefs provides extensive SEO crawls, rank tracking, keyword research, content explorer, backlink analysis, site audit checklist and other robust organic visibility capabilities.

SEMrush serves up strong site audits, rank tracking, SEM performance analytics, rich keyword data, competitive research, link diagnostics, actionable tips.

Mangools Suite combines KWFinder keyword research, RankExplorer SEO-friendly link building opportunities, SERPChecker rank tracking features, and SiteProfiler unified client reporting capabilities with competitive insights and monitoring.

SEO Powersuite developed by Link-assistant offers well-rounded tools for rank tracking, site auditing, tag cleanups, PPC analytics, anddomain vs competing performance tracking with cluster visualization reporting.

Relying on an integrated SEO platform aligns workflows between critical organic visibility capabilities to drive better results faster than mixing standalone tools.

Frequently Asked SEO Tool Questions

Should I use free or paid SEO tools?

Free SEO tools provide LIMITED capabilities. Paid tools drive superior analysis and meaningful work saving ample time. Monthly access typically runs $99-$200 for robust platforms far superior to free offerings.

What BEGINNER tools help learn SEO?

For introductions, SEMrush Blog offers lots of educational content. Neil Patel blog also provides tutorials. Some entry-level tools include UberSuggest, Neil Patel Keyword Planner, and Google Analytics.

How do I track website RANKING positions?

Link top SEO tools like Ahrefs, SEMRush or Serpstat for easy rank tracking. Connect Search Console and Analytics to uncover best pages, keywords and queries driving visitors. Monitor your presence and competitors.

What tools find profitable KEYWORD opportunities?

Choose SEMrush, Ahrefs, or Moz for deep keyword research including difficulty, CPC data, search volume, topic research and batch analysis capabilities. Optimize existing pages and create new content to target rankings for the best terms.

Should I rotate SEO tools monthly?

No need with solid all-in-one platforms like Ahrefs or SEMrush providing the core capabilities most users need. Add supplemental tools to cover unique needs like backlink building. Use free trials to sample before committing.

The most effective organic search strategies make smart use of today’s vast SEO technologies to uncover data-driven insights and opportunities. Leverage tools aligned to goals for maximizing high quality traffic generation and reduced paid acquisition costs over time.


CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.